[Keynote] Cultivating Engagement Through Library Marketing


Libraries have realized the importance of building upon one-shot information literacy sessions and integrating instruction throughout the curriculum. However, strategies in library marketing have lagged behind, with many of our promotional efforts focused on one-shot (and one-directional) publicity about a particular event, exhibit, service, or resource. In this talk, Outreach Librarian Erin Dorney will share insights and observations about how libraries can move away from one-shot promotional efforts toward sustained marketing that is strategic, authentic, and well-designed. Attendees will leave with conceptual ideas as well as real-world examples in order to inspire changes in communication at their own libraries.


Erin Dorney is currently Assistant Professor and Outreach Librarian at the newly-renovated Francine G. McNairy Library and Learning Forum at Millersville University (PA), where she is responsible for coordinating library marketing communications. Erin was a member of the 2009 class of ALA Emerging Leaders and serves on the Editorial Board of In the Library with the Lead Pipe, an award-winning peer-reviewed journal focused on improving library communities worldwide. She currently serves as Director-at-Large on the Pennsylvania Library Association (PaLA) Board of Directors. Erin holds an MA in English-Creative Writing from West Chester University of Pennsylvania (2012), an MS in Library and Information Studies and a Certificate of Advanced Study in Digital Libraries from the Syracuse University iSchool (2008), and a dual-BA in Communication/Journalism & English from St. John Fisher College(2006). You can learn more about Erin at http://erindorney.com/library-work/. 

Presentation Slides: https://readtapestry.com/s/exPXl8Bd1/


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