Marketing on a Shoestring Budget

Additional Speakers: 

Susan Kromrie, Southwest Baptist University Libraries, Reference Services Librarian/ University Archivist

Description: 

Libraries provide wonderful services and resources, but often struggle to reach users due to nonexistent marketing budgets. In 2012, Southwest Baptist University Libraries developed strategic marketing initiatives without budgetary support. Designing a new logo, promoting its facilities by hosting special events and providing comfy study spaces, and spreading the word about new resources required the time, expertise, and funds of invested players outside of the library.

Schedule info

Status: 

Accepted

Experience level: 

Beginner

Track: